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Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
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The Membership Economy, Robbie Kellman Baxter, Allen Blue
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 8,49 €
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- Titre
- The Membership Economy
- Sous-titre
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Langue
- Anglais
- Auteurs
- Robbie Kellman Baxter, Allen Blue
- Éditeur
- McGraw-Hill Education
- Publié
- 2015
- Format
- rigide
- Pages
- 255
- ISBN10
- 0071839321
- ISBN13
- 9780071839327
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Technologie, Gestion & Ressources humaines, Entrepreneuriat, Marketing et relations publiques
- Description
- Reveals the membership business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.