Exactement cet exemplaire ira dans le panier
Paramètres
- 495pages
- 18 heures de lecture
En savoir plus sur le livre
For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.
Achat du livre
Gaining and Sustaining Competitive Advantage, Jay B. Barney
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 6,83 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Gaining and Sustaining Competitive Advantage
- Sous-titre
- Fourth Edition
- Langue
- Anglais
- Auteurs
- Jay B. Barney
- Éditeur
- Phi Learning
- Publié
- 2011
- Format
- souple
- Pages
- 495
- ISBN10
- 8120342321
- ISBN13
- 9788120342323
- Séries
- Évaluation
- 4,25 sur 5
- Description
- For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.