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Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.
Édition
Achat du livre
Understanding & Designing Marketing Research, John R. Webb
- Langue
- Année de publication
- 1992
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 1,99 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Understanding & Designing Marketing Research
- Langue
- Anglais
- Auteurs
- John R. Webb
- Éditeur
- Dryden Press
- Publié
- 1992
- Format
- souple
- Pages
- 236
- ISBN10
- 0030990130
- ISBN13
- 9780030990137
- Séries
- Mots clés
- Commerce, Technologie, Recherche
- Évaluation
- 4 sur 5
- Description
- Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.