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- 309pages
- 11 heures de lecture
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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
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Management for Professionals: Transforming Organizations, Jacques Chlopczyk, Christine Erlach
- Langue
- Année de publication
- 2019
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 47,99 €
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- Titre
- Management for Professionals: Transforming Organizations
- Sous-titre
- Narrative and Story-Based Approaches
- Langue
- Anglais
- Auteurs
- Jacques Chlopczyk, Christine Erlach
- Éditeur
- Springer
- Publié
- 2019
- Format
- rigide
- Pages
- 309
- ISBN10
- 3030178501
- ISBN13
- 9783030178505
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Économie, Gestion & Ressources humaines, Leadership, Écrits rassemblés, Psychothérapie, Gestion d'entreprise, Coaching, Psychologie du travail
- Description
- Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.