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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
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Tupperware, Alison J. Clarke
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 4,79 €
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