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Aldidente. Sonderausgabe. 30 Tage preiswert Schlemmen

Ein Discounter wird erforscht - Jubiläumsausgabe

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120pages
5 heures de lecture

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Old women with hairnets, mothers with strollers, couch potatoes in sweatpants, teenagers in sneakers, and young women in designer outfits—whether out of necessity or a new modesty, cardboard is essential, and the concept revolves around it. Aldi offers a unique shopping experience. For added value—because what is Aldi without special offers—Regina Schneider has compiled recipes that can be prepared almost exclusively with Aldi products, ranging from budget-friendly options to salmon dishes. Aldidente is neither a promotional brochure nor a product test; it serves as a social report and culinary field research based on personal experience. Astrid Paprotta conducted field research for a month in Germany's most successful grocery discounter, sharing her adventures in Aldi, insights into customers and cashiers, quirks and preferences, meticulous shopping lists, and extraordinary bulk purchases, along with insights into regular, special, and ongoing offers.