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This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In addition to expanding the number of countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives.
Achat du livre
Understanding Global Cultures, Martin J. Gannon, Associates
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 9,99 €
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