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Paramètres
- 236pages
- 9 heures de lecture
En savoir plus sur le livre
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
Achat du livre
Breakthrough Advertising, Eugene M. Schwartz, Martin Edelston
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Breakthrough Advertising
- Langue
- Anglais
- Auteurs
- Eugene M. Schwartz, Martin Edelston
- Éditeur
- Bottom Line Books
- Publié
- 2004
- Format
- rigide
- Pages
- 236
- ISBN10
- 0887232981
- ISBN13
- 9780887232985
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Psychologie, Marketing & Ventes, Finance, Écriture, Entrepreneuriat, Communication
- Évaluation
- 4,55 sur 5
- Description
- This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.