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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
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Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Guerrilla Marketing for the Home-based Business
- Langue
- Anglais
- Auteurs
- Jay Conrad Levinson, Seth Godin
- Éditeur
- Houghton Mifflin Harcourt
- Publié
- 1995
- Format
- souple
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,45 sur 5
- Description
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.