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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Achat du livre
Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Langue
- Année de publication
- 2006
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- (rigide)
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- Titre
- Strategic Management and Competitive Advantage. Concepts and Cases
- Langue
- Anglais
- Auteurs
- Jay B. Barney, William S. Hesterly
- Éditeur
- Prentice Hall
- Publié
- 2006
- Format
- rigide
- Pages
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.