Marketing communications : engagements, strategies and practice

Auteurs

• Chris Fill

Paramètres

• Marketing et relations publiques

En savoir plus sur le livre

"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.

Achat du livre

• Année de publication: 2006
• Reliure: (souple)