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"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
Achat du livre
Marketing Communications, Chris Fill
- Langue
- Année de publication
- 2007
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 6,49 €
Modes de paiement
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- Titre
- Marketing Communications
- Sous-titre
- Engagements, Strategies and Practice
- Langue
- Anglais
- Auteurs
- Chris Fill
- Publié
- 2007
- Format
- souple
- Pages
- 911
- ISBN10
- 0273714163
- ISBN13
- 9780273714163
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Évaluation
- 3,8 sur 5
- Description
- "Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.