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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
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Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Langue
- Année de publication
- 2004
- Reliure
- (souple)
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- Titre
- Analysis for Marketing Planning - Sixth Edition
- Langue
- Anglais
- Auteurs
- Donald R. Lehmann, Russell S. Winer
- Éditeur
- McGraw-Hill/Irwin
- Publié
- 2004
- Format
- souple
- Pages
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Séries
- Mots clés
- Commerce, Marketing et relations publiques
- Description
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.