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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition, C. Merle Charles Merle Crawford, C. Anthony Di Benedetto
- Langue
- Année de publication
- 2005
- Reliure
- (rigide)
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- Titre
- Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition
- Langue
- Anglais
- Éditeur
- McGraw-Hill/Irwin
- Publié
- 2005
- Format
- rigide
- Pages
- 560
- ISBN10
- 0072961449
- ISBN13
- 9780072961447
- Séries
- Catégories
- Mots clés
- Commerce
- Description
- New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.