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The book explores the impact of new technology on mass customization, enabling consumers to personalize products and services across various industries, from toys to cosmetics. It highlights platforms that allow users to design items like dolls and jewelry, reflecting a shift towards consumer-driven experiences. Additionally, it discusses the cost-effectiveness of maintaining customer relationships over acquiring new ones, emphasizing the importance of personalized marketing strategies in today's consumer landscape.
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Principle of marketing, Derese Alehegn
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- Année de publication
- 2020
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