Managing Innovation in Organisations

Fostering an Entrepreneurial Approach

Auteurs

• Vanessa Ratten

Paramètres

• 144 pages
• 6 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the management of innovation processes, this book emphasizes the necessity for organizations to adapt in the global marketplace. It outlines guidelines for effectively managing various types of innovation, from incremental to radical. Each chapter delves into distinct aspects, including communication strategies and commercialization, while highlighting the integration of innovation into organizational practices and beneficial partnerships. This comprehensive approach aims to enhance competitiveness through effective innovation management.

Achat du livre

• Année de publication: 2022
• Reliure: (rigide)