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Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.
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Strategic Public Relations Leadership, Paul Willis, Anne Gregory
- Langue
- Année de publication
- 2022
- Reliure
- (souple)
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- Titre
- Strategic Public Relations Leadership
- Langue
- Anglais
- Auteurs
- Paul Willis, Anne Gregory
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2022
- Format
- souple
- Pages
- 228
- ISBN13
- 9781032028019
- Séries
- Catégories
- Mots clés
- Commerce, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- Focusing on the role of public relations in organizational effectiveness, this revised edition offers a structured approach for professionals to articulate their contributions. It outlines essential capabilities for public relations leaders to excel within their organizations, emphasizing the importance of strategic communication and leadership skills in achieving high-level impact.