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Focusing on the unique challenges of small businesses in the creative sector, this textbook equips readers with essential entrepreneurial skills. It covers fundamental business concepts, including business language and social media marketing, tailored specifically for those marketing creative products. The practical approach ensures that aspiring entrepreneurs can effectively navigate the complexities of running a small creative business.
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Entrepreneurship for the Creative and Cultural Industries, Bonita M. Kolb
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- Année de publication
- 2020
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