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Focusing on the intersection of data analytics and web marketing, this guide equips readers with strategies to optimize their online presence. It explores techniques for leveraging data to understand customer behavior, enhance targeting, and improve campaign effectiveness. Practical insights are provided on using various digital tools and platforms, making it suitable for marketers at all levels. The book emphasizes the importance of adapting to the ever-evolving digital landscape to achieve sustained success in web marketing.
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Data-Driven Decisions, Blake Mitchell
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- Année de publication
- 2023
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