Strategic Integrated Marketing Communications

Auteurs

• Larry Percy

Paramètres

• Pages: 304 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Ancienne publicité
• Marketing et relations publiques

En savoir plus sur le livre

The book offers a structured approach to planning and executing an effective Integrated Marketing Communications (IMC) program. It emphasizes the importance of balancing theoretical concepts with practical application, guiding readers on how to implement these theories to achieve successful communication strategies.

Achat du livre

• Année de publication: 2023
• Reliure: (souple)