Le livre est actuellement en rupture de stock

Branded Content

The Fateful Merging of Media and Marketing

Auteurs

Jonathan Hardy

Paramètres

Pages: 282pages
Temps de lecture: 10heures

En savoir plus sur le livre

The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.

Édition

Achat du livre

Branded Content, Jonathan Hardy

Langue
Année de publication: 2021
product-detail.submit-box.info.binding: (souple)

Nous vous informerons par e-mail dès que nous l’aurons retrouvé.

Modes de paiement

Personne n'a encore évalué .Évaluer

Titre: Branded Content
Sous-titre: The Fateful Merging of Media and Marketing
Langue: Anglais
Auteurs: Jonathan Hardy
Éditeur: Jenny Stanford Publishing
Publié: 2021
Format: souple
Pages: 282
ISBN13: 9781138190429
Mots clés: Histoire, Affaires et économie, Journalisme et Publication, Ancienne publicité
Description: The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.