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Focusing on a systematic approach, the book serves as a comprehensive guide for startup entrepreneurs and small business owners to grasp marketing and business development. It emphasizes understanding marketing as an interconnected system, providing readers with the tools to gain greater control over their strategies. By following a logical sequence, the book helps ensure that actions are taken in the correct order, enhancing overall effectiveness in marketing efforts.
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Mastering Marketing, John H. Watson
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- Année de publication
- 2020
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