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The Complete Copywriter

Create Marketing Copy That Works

Auteurs

Alan Barker

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Pages: 288pages
Temps de lecture: 11heures

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Effective copywriting emphasizes clarity and engagement, focusing on the needs and interests of the audience. It teaches techniques to create concise and contemporary content that captivates readers while driving customer action. The book guides writers in crafting messages that resonate with target demographics, ensuring that every word serves a purpose in attracting and retaining customers.

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The Complete Copywriter, Alan Barker

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Année de publication: 2024
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Titre: The Complete Copywriter
Sous-titre: Create Marketing Copy That Works
Langue: Anglais
Auteurs: Alan Barker
Éditeur: Kogan Page
Publié: 2024
Format: souple
Pages: 288
ISBN13: 9781398613539
Mots clés: Affaires et économie, Marketing et relations publiques, Ancienne publicité
Description: Effective copywriting emphasizes clarity and engagement, focusing on the needs and interests of the audience. It teaches techniques to create concise and contemporary content that captivates readers while driving customer action. The book guides writers in crafting messages that resonate with target demographics, ensuring that every word serves a purpose in attracting and retaining customers.