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Focusing on the intersection of marketing and sustainability, the book examines how companies can adopt practices that benefit both their stakeholders and society at large. By incorporating recent research and real-world examples, it challenges readers to evaluate the necessity for businesses to adhere to sustainability guidelines and address environmental issues while maintaining profitability. Peterson advocates for a critical assessment of the demand for sustainable engagement in the corporate world.
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Sustainable Marketing, Mark Peterson
- Langue
- Année de publication
- 2021
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- (souple)
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- Titre
- Sustainable Marketing
- Sous-titre
- A Holistic Approach
- Langue
- Anglais
- Auteurs
- Mark Peterson
- Éditeur
- SAGE Publishing Ltd
- Publié
- 2021
- Format
- souple
- Pages
- 442
- ISBN13
- 9781526494634
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 2 sur 5
- Description
- Focusing on the intersection of marketing and sustainability, the book examines how companies can adopt practices that benefit both their stakeholders and society at large. By incorporating recent research and real-world examples, it challenges readers to evaluate the necessity for businesses to adhere to sustainability guidelines and address environmental issues while maintaining profitability. Peterson advocates for a critical assessment of the demand for sustainable engagement in the corporate world.