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The UK boasts a remarkable lineup of events, including Wimbledon, Notting Hill Carnival, The Open Championships, Glastonbury Festival, Royal Ascot, Edinburgh International Festival, the British Grand Prix, and the FA Cup. These events highlight the power of gatherings to enhance the visibility of their host cities, attract visitors, generate economic benefits, and create jobs. They originate from diverse backgrounds, ranging from community celebrations born out of protest to internationally supported events driven by political and economic motives. The discussion encompasses the costs, benefits, and impacts on host communities, serving as valuable models for event management, development, and marketing. This examination of events from a UK perspective aims to present events management within an academic framework, introducing students and practitioners to key concepts in event planning and management. It focuses on essential areas such as management, logistics, legal considerations, budgeting, staging, marketing, promotion, and evaluation, fostering a deeper understanding of the events industry within its broader business context.
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Uk Festival and Special Event Management, Glenn Bowdin, Ian McDonnell, Johny Allen, William O'Toole
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 4,99 €
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