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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives
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The Product Manager's Handbook, Linda Gorchels
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Product Manager's Handbook
- Langue
- Anglais
- Auteurs
- Linda Gorchels
- Éditeur
- Ntc Business Books
- Publié
- 1995
- Format
- souple
- ISBN10
- 0844236691
- ISBN13
- 9780844236698
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives