Principles of Marketing for a Digital Age

Auteurs

• Tracy L. Tuten

Paramètres

• Affaires et économie
• Autres manuels scolaires
• Droit, Littérature juridique
• Littérature juridique
• Manuels

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Focusing on the essential concepts and tools for modern marketing, this award-winning textbook covers key topics such as market understanding, consumer behavior, and the marketing mix. It emphasizes the importance of analytics, branding, and customer experience in today's digital landscape, providing a comprehensive guide for navigating the complexities of contemporary marketing strategies.

Achat du livre

• Année de publication: 2022
• Reliure: (souple)