Bookbot

Marketing communications

Auteurs

En savoir plus sur le livre

"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.

Édition

Achat du livre

Marketing communications, John Egan

Langue
Année de publication
2015,
État du livre
Bon
Prix
4,39 €

Modes de paiement

Personne n'a encore évalué .Évaluer