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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
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Marketing communications, John Egan
- Langue
- Année de publication
- 2015,
- État du livre
- Bon
- Prix
- 4,39 €
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