Stadia Naming Rights in Sport

Auteurs

• Dominic Medway
• Terry Eddy
• Leah Gillooly

Paramètres

• 80 pages
• 3 heures de lecture

• Affaires & Gestion
• Manuels
• Manuels universitaires
• Nonfiction
• Sciences sociales

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Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.

Achat du livre

• Année de publication: 2022
• Reliure: (rigide)