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The founders of Abacus had no plan when they started a software company in the 1980s, other than a desire to avoid traditional employment. Since 1984, they have consistently chosen a different path from others in the industry. They shrugged off attempts to make them millionaires during the New Economy hype and repeatedly challenged larger entities, including government agencies and corporations. Their focus has been on employees, quality food, fine wine, great parties, and culture, alongside their commitment to developing the best software. Since 1984, numerous software companies have been founded in Switzerland, many of which have failed. Multinational giants like Microsoft and SAP have boldly announced their intentions to conquer the Swiss SME market, only to falter. The author, an insider, narrates the extraordinary story of Abacus and the Swiss software industry.
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Inside Abacus, Christoph Hugenschmidt
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- Année de publication
- 2023
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