Le livre est actuellement en rupture de stock
A Degree in a Book: Marketing
Everything You Need to Know to Master the Subject - In One Book!
Auteurs
Évaluation du livre
En savoir plus sur le livre
Covering a wide range of marketing topics, this comprehensive guide serves as an essential resource for both students and professionals. It presents complex concepts in an accessible format, utilizing flow diagrams, infographics, and glossaries to clarify marketing jargon. The book features profiles of influential figures like David Ogilvy and Philip Kotler, alongside brand case studies from companies such as Netflix and Apple, illustrating practical applications of marketing principles. This visually engaging approach makes it a valuable tool for anyone in the marketing field.
Achat du livre
A Degree in a Book: Marketing, John Jessup, Joel Jessup
- Langue
- Année de publication
- 2022
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- A Degree in a Book: Marketing
- Sous-titre
- Everything You Need to Know to Master the Subject - In One Book!
- Langue
- Anglais
- Auteurs
- John Jessup, Joel Jessup
- Éditeur
- Arcturus Publishing
- Publié
- 2022
- Format
- souple
- Pages
- 256
- ISBN13
- 9781398815056
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,6 sur 5
- Description
- Covering a wide range of marketing topics, this comprehensive guide serves as an essential resource for both students and professionals. It presents complex concepts in an accessible format, utilizing flow diagrams, infographics, and glossaries to clarify marketing jargon. The book features profiles of influential figures like David Ogilvy and Philip Kotler, alongside brand case studies from companies such as Netflix and Apple, illustrating practical applications of marketing principles. This visually engaging approach makes it a valuable tool for anyone in the marketing field.