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Customer Centered Growth

Five Proven Strategies for Building Competitive Advantage

Auteurs

Diane Hessan
Richard C. Whiteley

Évaluation du livre

3,4(8)Évaluer

Paramètres

320pages
12 heures de lecture

Affaires & Gestion
Commerce
Marketing & Ventes

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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.