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Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.
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Differentiate or Die, Jack Trout
- Langue
- Année de publication
- 2001
- Reliure
- (souple)
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- Titre
- Differentiate or Die
- Sous-titre
- Survival in Our Era of Killer Competition
- Langue
- Anglais
- Auteurs
- Jack Trout
- Éditeur
- Wiley
- Publié
- 2001
- Format
- souple
- Pages
- 240
- ISBN10
- 0471028924
- ISBN13
- 9780471028925
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Entrepreneuriat
- Évaluation
- 4 sur 5
- Description
- Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.