INSIDE COCA-COLA

Auteurs

• Neville Isdell

Paramètres

• 274 pages
• 10 heures de lecture

• Affaires et économie
• Biographies et réflexions
• Commerce et vente
• Leadership
• Nonfiction

En savoir plus sur le livre

Focusing on the remarkable revival of Coca-Cola, the narrative unfolds through the experiences of its first CEO to share this journey in a book. It details the challenges faced by the company and the strategic decisions that led to its resurgence, providing insights into leadership and corporate transformation. The author blends personal anecdotes with business lessons, making it both an inspiring memoir and a valuable guide for aspiring leaders in the corporate world.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)