Publishing for Profit

Successful Bottom-Line Management for Book Publishers

Auteurs

• Thomas Woll

Paramètres

• 384 pages
• 14 heures de lecture

• Affaires & Gestion
• Commerce
• Manuels et guides
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.

Achat du livre

• Année de publication: 2006
• Reliure: (souple),
• État du livre: Très bon
• Prix: 8,99 €