The 22 Immutable Laws of Branding

How to Build a Product or Service Into a World-Class Brand

Auteurs

• Al Ries

Paramètres

• 182 pages
• 7 heures de lecture

• Affaires & Gestion
• Art / Culture
• Commerce
• Motivation & Bien-être
• Nonfiction

En savoir plus sur le livre

The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

Achat du livre

• Année de publication: 1998
• Reliure: (rigide)