Retail Marketing

Auteurs

• Peter J. McGoldrick

Paramètres

• 362 pages
• 13 heures de lecture

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.

Achat du livre

• Année de publication: 1990
• Reliure: (souple)