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The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.
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The Hero Trap, Thomas Kolster
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- The Hero Trap
- Sous-titre
- How to Win in a Post-Purpose Market by Putting People in Charge
- Langue
- Anglais
- Auteurs
- Thomas Kolster
- Éditeur
- Taylor & Francis Ltd (Sales)
- Publié
- 2020
- Format
- rigide
- Pages
- 282
- ISBN13
- 9780367242701
- Séries
- Mots clés
- Nonfiction, Technologie & Ingénierie
- Évaluation
- 4 sur 5
- Description
- The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.