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Anti-smoking campaigns unwittingly encourage people to smoke. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. Subliminal advertising may have been banned but it´s all around us. O
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Buyology, Martin Lindstrøm
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 0,37 €
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- Titre
- Buyology
- Sous-titre
- How Everything We Believe about Why We Buy Is Wrong
- Langue
- Anglais
- Auteurs
- Martin Lindstrøm
- Éditeur
- Rbooks
- Publié
- 2008
- Format
- souple
- ISBN10
- 1847940129
- ISBN13
- 9781847940124
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Science, Sociologie, Marketing et relations publiques, Achats, Succès commercial, Comportement des consommateurs
- Première publication
- 2007
- Titre original
- Buyology
- Évaluation
- 3,75 sur 5
- Description
- Anti-smoking campaigns unwittingly encourage people to smoke. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. Subliminal advertising may have been banned but it´s all around us. O