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Buyology: How everything we believe about why we buy is wrong
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- 272pages
- 10 heures de lecture
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Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
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Buyology: How everything we believe about why we buy is wrong, Martin Lindstrøm
- Langue
- Année de publication
- 2009
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 8,59 €
Modes de paiement
3,8
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- Titre
- Buyology: How everything we believe about why we buy is wrong
- Langue
- Anglais
- Auteurs
- Martin Lindstrøm
- Éditeur
- Random House Business Books
- Publié
- 2009
- Format
- rigide
- Pages
- 272
- ISBN10
- 1847940137
- ISBN13
- 9781847940131
- Séries
- Catégories
- Mots clés
- Commerce, Thèmes psychologiques, Science, Marketing et relations publiques, Achats, Comportement des consommateurs, Succès commercial
- Première publication
- 2007
- Titre original
- Buyology
- Évaluation
- 3,75 sur 5
- Description
- Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.