Brand Love

Building Strong Consumer-Brand Connections

Auteurs

• Lydia Michael

Paramètres

• 232 pages
• 9 heures de lecture

• Affaires & Gestion

En savoir plus sur le livre

Exploring the intersection of marketing and emotional engagement, this book highlights strategies for marketers to connect with customers on a deeper level. It emphasizes the importance of understanding consumer emotions to foster enduring relationships between brands and their audience. Through practical insights, it guides readers in crafting impactful marketing campaigns that resonate emotionally, ultimately enhancing brand loyalty and consumer satisfaction.

Achat du livre

• Année de publication: 2023
• Reliure: (rigide)