Global Strategy

Auteurs

• Mike Peng

Paramètres

• Affaires et économie
• Commerce et vente
• Manuels et guides

En savoir plus sur le livre

Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.