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Creating Success: How to Write a Marketing Plan
Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Achat du livre
Creating Success: How to Write a Marketing Plan, John Westwood
- Langue
- Année de publication
- 2011
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 11,39 €
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- Titre
- Creating Success: How to Write a Marketing Plan
- Sous-titre
- Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
- Langue
- Anglais
- Auteurs
- John Westwood
- Éditeur
- Kogan Page
- Publié
- 2011
- Format
- souple
- Pages
- 144
- ISBN10
- 0749461500
- ISBN13
- 9780749461508
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,3 sur 5
- Description
- A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.