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- 110pages
- 4 heures de lecture
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The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.
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The Customer Experience Model, Adyl Aliekperov
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- The Customer Experience Model
- Langue
- Anglais
- Auteurs
- Adyl Aliekperov
- Éditeur
- Routledge
- Publié
- 2020
- Format
- rigide
- Pages
- 110
- ISBN13
- 9780367478254
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels universitaires
- Description
- The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.