Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses

Auteurs

• Nancy Harhut

Paramètres

• 288 pages
• 11 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction
• Psychologie

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Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.

Achat du livre

• Année de publication: 2022
• Reliure: (rigide)