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Everything You Need to Know about Marketing

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Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.

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Everything You Need to Know about Marketing, Patrick Forsyth

Langue
Année de publication
1990
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Titre
Everything You Need to Know about Marketing
Langue
Anglais
Éditeur
Kogan Page
Publié
1990
Format
souple
Pages
150
ISBN10
1850919453
ISBN13
9781850919452
Séries
Description
Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.