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This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.
Achat du livre
Public Relations (M & E Handbook), Frank Jefkins , Daniel Yadin
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
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