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Frank Jefkins Public Relations (M & E Handbook)

Public Relations (M & E Handbook)

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352pages
13 heures de lecture

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This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.

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Public Relations (M & E Handbook), Frank Jefkins , Daniel Yadin

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Année de publication: 1998
product-detail.submit-box.info.binding: (souple)

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Titre: Public Relations (M & E Handbook)
Langue: Anglais
Auteurs: Frank Jefkins , Daniel Yadin
Éditeur: Financial Times Management
Publié: 1998
Format: souple
Pages: 352
ISBN10: 071211713X
ISBN13: 9780712117135
Séries
Mots clés: Nonfiction, Sciences sociales, Manuels, Autres manuels scolaires
Évaluation: 5 sur 5
Description: This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Internet. and expands the material on ethics, sponsorship, PR in developing countries and PR for export.