Paramètres
- 328pages
- 12 heures de lecture
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The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
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Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
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- Titre
- Blue Ocean Strategy. 블루오션전략
- Langue
- Anglais, Coréen
- Auteurs
- Renée Mauborgne, W. Chan Kim
- Éditeur
- Kyobo Mun'go
- Publié
- 2005
- Format
- rigide
- Pages
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Leadership, Entrepreneuriat, Stratégie
- Première publication
- 2005
- Titre original
- Blue Ocean Strategy
- Évaluation
- 4 sur 5
- Description
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.