Customer Relationship Management

Auteurs

• Francis Buttle

Paramètres

• Pages: 500 pages
• Temps de lecture: 18 heures

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Achat du livre

• Année de publication: 2009
• Reliure: (souple)