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Charles Hill's Global Business Today, 5e (GBT) has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on managerial implications, it makes important theories accessible and interesting to students, and it incorporates ancillary resources that enliven the text and make it easier to teach.
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Global Business Today, Charles W. L. Hill
- Langue
- Année de publication
- 2008
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