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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
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Brand New China, Jing Wang
- Langue
- Année de publication
- 2008
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- Titre
- Brand New China
- Langue
- Anglais
- Auteurs
- Jing Wang
- Éditeur
- Harvard University Press
- Publié
- 2008
- Format
- rigide
- Pages
- 432
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Séries
- Mots clés
- Chine
- Évaluation
- 3,1 sur 5
- Description
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.