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In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics. c. Book News Inc.
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Multinational Management. A Strategic Aproach, John Brooks Cullen
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- Année de publication
- 2002
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